We Power the World’s Most
Passionate Storytellers

Founded in Israel in 2011, Minute Media’s portfolio now consists of 4 global sports and entertainment brands - all of which are powered by Minute Media’s proprietary publishing platform. This technology is also leveraged by third party publishers, powering their digital content destinations while servicing their business and operational needs.

500+

Employees

4

Continents

10

Languages

4

Brands

1

Publishing Platform

Our Company Values

Make An Impact

We see it as our responsibility to leverage the stories we tell, the products we build and the actions we take to impact the greater good of our organization, our industry and our communities.

Respect & Encourage Every Voice

We embrace open and honest dialogue, constructive feedback and transparency at all levels and across all teams.

Empower Through Trust & Accountability

We lead with context which enables the ownership, decision making and flexibility that is needed to grow and succeed.

Commit to Diversity & Inclusion

We will continuously evolve and embrace a culture of diversity, belonging and authenticity by educating ourselves and cherishing our differences.

Be What's Next

Our passion and expertise propels us to keep challenging the status quo, evolve and be the leaders within our space.

Enjoy the Journey

On our path to success, we celebrate our wins, cultivate friendships and make the most of our experience.

Our Values

We’re Fanatical

Our love for sports, culture & technology ignites the passion for everything we do. We aim to deliver the best experiences for fans globally, because at the end of the day...we are the fans!

We Win Through Creativity

We are determined to find creative solutions across all job functions, taking bold risks and using every challenge as an opportunity to learn, innovate and push the boundaries

We Get Shit Done

We are relentless about execution and pride ourselves on shifting quickly from decision to delivery. Our can-do attitude, focus and willingness to take ownership drives our success and ability to scale

We Embrace Openness

We encourage open dialogue and transparency across all levels and teams. We empower our people to share their differentiated opinions and provide direct, yet compassionate feedback

Culture is our Core

Our biggest advantage is our culture. We are diverse and global, yet feel connected and local. We play together on and off-the-field and make sure to have a little fun along the way!

Our Management Team

Asaf Peled

Founder & Chief Executive Officer

Liat Shahar

Chief People Officer

Andres Cardenas

Chief Marketing Officer

Adi Daniel

Chief Technology Officer

Dan Ben Adi

Chief Financial Officer

Oded Rosenboim

Chief Operating Officer

Rich Routman

President

Philip McLeod

Chief Corporate Development Officer

Matan Har

Chief Content Officer

Ayelet Mavor

Chief of Staff & Head of Impact

Tamar Arad - Maoz

Chief Legal Officer

John Riley

Chief Revenue Officer

Zachary Best

EVP & General Manager, FanSided

Boris Kalim

VP, Research & Development

Our Leadership Team

Alex Giacon

Senior Director, Global Brand Partnerships

Amanda Kaye

Vice President, Integrated Marketing

Fabio Sa

Senior Vice President, International Sales

John Riley

Senior Vice President of Sales

Noy Atias

Vice President, Strategic Partnerships & Solution Engineering

Priyesh Patel

Vice President of Publisher Business Development

Sherzod Rizaev

Vice President, Commercial Operations

Tom Webster

Global Vice President, Demand & BizDev

Courtney Mclaughlin Burgess

Vice President, Brand Partnerships

Max Garofalo

Vice President, Brand Partnerships

David Duffield

Head of Sales

Brad Morin

Vice President of Content Operations

Brian Goldfarb

Editor-in-Chief, 90min

Erin McCarthy

Editor-in-Chief, Mental Floss

Vittorio Adrianus

Head of Digital Content, APAC

Daniel Markovits

Head of Growth

Carl Scott

Head of Content, The Players' Tribune

Harris Freedman

Vice President, Digital Marketing

Patrick Allen

Vice President of Content, FanSided

Galia Ellinsky

Global Head of Operations

Philip McLeod

Vice President, Corporate Development & Strategic Finance

Alex Rose

Senior Vice President, Athlete Strategy & Partners

Lynelle Jones

Vice President, Global Marketing

Betsy Cohen

Vice President of Product, FanSided

Boris Kalim

Vice President, R&D

Eddy Kiselman

Vice President, Engineering

Tomer Cohen

Vice President, BI & SEO

Yoni Adi

Vice President, Commercial Innovation

Chad Payne

Senior Vice President, Legal & Business Affairs

Philip McLeod

Vice President, Corporate Development & Strategic Finance

Name

Title

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We Power the World’s MostPassionate Storytellers

500+

4

10

4

1

Our Company Values

Make An Impact

Respect & Encourage Every Voice

Empower Through Trust & Accountability

Commit to Diversity & Inclusion

Be What's Next

Enjoy the Journey

Our Values

We’re Fanatical

We Win Through Creativity

We Get Shit Done

We Embrace Openness

Culture is our Core

Our Management Team

Asaf Peled

Liat Shahar

Andres Cardenas

Adi Daniel

Dan Ben Adi

Oded Rosenboim

Rich Routman

Philip McLeod

Matan Har

Ayelet Mavor

Tamar Arad - Maoz

John Riley

Zachary Best

Boris Kalim

Our Leadership Team

Alex Giacon

Amanda Kaye

Fabio Sa

John Riley

Noy Atias

Priyesh Patel

Sherzod Rizaev

Tom Webster

Courtney Mclaughlin Burgess

Max Garofalo

David Duffield

Brad Morin

Brian Goldfarb

Erin McCarthy

Vittorio Adrianus

Daniel Markovits

Carl Scott

Harris Freedman

Patrick Allen

Galia Ellinsky

Philip McLeod

Alex Rose

Lynelle Jones

Betsy Cohen

Boris Kalim

Eddy Kiselman

Tomer Cohen

Yoni Adi

Chad Payne

Philip McLeod

Name

Name

Name

Our Offices

New York

Los Angeles

Detroit

Chicago

Tel Aviv

London

Singapore

Tokyo

São Paulo

New York office

Tel Aviv office

We Power the World’s Most
Passionate Storytellers