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For the third consecutive year, FanSided and Special Olympics partnered up to bring Unified Reporting to sports’ biggest night, the Super Bowl.
For the last few years, FanSided and parent company, Minute Media, have been global partners of Special Olympics, leveraging our portfolio of brands and technology platform to bring awareness to the organization’s Games, athletes and initiatives, aimed at creating greater inclusion within sport.
Within this partnership, FanSided, which boasts a localized network of over 300+ fandom-specific sites, has worked closely with Special Olympics to bring the stories around sports tentpoles to life, give a platform to Special Olympics athletes and creating opportunities for those with and without intellectual disabilities.
Earlier this year, FanSided and Special Olympics took to New Orleans for their third consecutive Unified Reporting project at Super Bowl Media Row. Unified Reporting refers to journalists and reporters with and without intellectual disabilities working together side by side in equal roles, in this case, to create content and tell the stories of Super Bowl LIX.
Veteran Special Olympics Florida athlete and Sportscaster, Malcolm Harris-Gowdie, joined Special Olympics Nebraska athlete, Wyatt Spalding, and FanSided reporters Patrick Allen and Sterling Holmes to take advantage of the ample opportunity for media access to players, coaches and celebrities.
“I’m able to have this platform where I’m showing everybody that with super powers, unique super powers, if I can do this, they can do it too,” Malcolm Harris-Gowdie added. Outside of Media Row, Harris-Gowdie also got to attend the red carpet at the NFL Honors and was in the press box at the Big Game itself.
Together the team conducted over 100+ interviews with past and current sports stars such as Travis Kelce, Drew Brees, Brandon Graham, Jalen Hurts, Patrick Mahomes, George Kittle and more.
