Our Platform
Our Solutions
Our Company
The partnership will aim to increase Serie A viewership and digital engagement across Minute Media’s portfolio of sports content brands in North America
World-renowned Italian football league, Serie A, has joined forces with leading digital sports and culture content company, Minute Media, to provide more powerful Italian football moments to fans throughout North America. Home to sports content brands like football-focused 90min, and global athlete storytelling platform, The Players’ Tribune, Minute Media will work with Serie A to bring fans new and unique content that provides a 360 degree view of the game.
As part of the partnership, 90min.com will add a Serie A-specific vertical to their site, capturing pre-match content, with information on where to watch the games for U.S. audiences as well as tune-in information for broadcast. 90min will also produce rankings about the Lega Serie A, with special focus on U.S., Canadian and Latin players to cater to the North American audience. As an official content partner, Minute Media will utilize licensee content for use on Minute Media properties to help bring U.S. fans unique, unfiltered content. This includes highlights of regular season matches and Serie A U.S. events including training, press conferences and watch party events.
“Partnering with Minute Media offers us massive scale to reach Calcio fans and grow the league in North America,” Andy Mitchell, CEO of Lega Serie A USA said. “Showcasing the top players from the North American region excelling in Italy, the quality of play and the unique football/soccer culture on a scaled platform is a great opportunity.”
“This partnership marks the beginning of an innovative offering for Serie A fans in North America as they seek more content from the players and teams they love,” said Andres Cardenas, Chief Marketing Officer, Minute Media. “With a record number of USMNT players finding a home in Italy and as interest in football continues to spike across North America, we are proud and excited to be named an official content partner of Lega Serie A Calcio in the United States and look forward to bringing Serie A’s historic and exciting match content to a wider fan base.”
With key American, Serie A players like USMNT and AC Milan’s Christian Pulisic, along with Juventus' Timothy Weah and Weston McKennie, fans can expect content and experiences that brings together the very best American footballers with the Italian culture that makes Serie A so special.
