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Minute Media has announced the appointment of Jenna Klein to Global Vice President of Brand and Athlete Strategy at The Players’ Tribune. As part of the new role, Klein will oversee all marketing, development and strategy across The Players’ Tribune business.
“Over the past decade, The Players’ Tribune has defied expectations, emerging as a premier and reliable destination for athletes to authentically share their stories. As one of TPT’s first hires, Jenna has been a driving force in establishing our platform as a trusted space for athletes. Her contributions have expanded our offerings to create a diverse and enriching experience for our athlete community,” says Derek Jeter, MLB Hall of Famer and Co-founder of The Players’ Tribune.
“Jenna's journey with The Players' Tribune exemplifies her unwavering commitment to the brand’s core values, showcasing strategic vision and innovative thinking that have been pivotal in our evolution. With nearly a decade of groundbreaking achievements in athlete storytelling behind us, and as we approach the celebratory milestone of our 10th anniversary, we are confident that Jenna's new role and leadership will propel the brand to new heights. Her continued dedication is integral to our ongoing success and the impactful stories yet to be shared,” said Andres Cardenas, Chief Marketing Officer at Minute Media, parent company of The Players’ Tribune.
Klein was formerly the Vice President of Brand and Athlete Marketing for the brand, overseeing marketing efforts for the company with a focus on deepening athlete relationships and creating unprecedented experiences to increase brand awareness among both athletes and consumers. As one of The Players’ Tribune’s first hires in 2014, she helped establish the platform as a respected media company that has worked with more than 3,000 athletes worldwide. Prior to joining The Players’ Tribune, she worked at Excel Sports Management, a leading sports agency, and started her career at a prominent public relations and experiential entertainment firm.
The appointment comes ahead of the 10 year anniversary of The Players’ Tribune which falls in October of 2024. In anticipation of the milestone, TPT will celebrate a decade filled with impactful athlete-driven storytelling, recognizing the profound influence its stories have had, transcending the boundaries of sport and culture.
