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Today, Minute Media is proud to share that we have been named as an honoree in the 2024 Laureus Sport for Good Index for our work with Special Olympics and our on-going commitment to elevating women in sports through our Here to Stay campaign.
Launched in 2021, the Laureus Sport for Good Index spotlights the businesses leading the way in delivering positive social and/or ecological impact through sport. The annual list celebrates brands that, through collaboration, innovation and creativity, are making significant contributions across the 17 Sustainable Development Goals (SDGs) as laid out by the United Nations, as well as aligning their business output with their sports investments and activations.
Minute Media is the first media company ever to be included in the Index, joining current and past honorees such as Puma, Xbox, Lidl, Eon, Tentree, Dove, Google, New Balance, Patagonia and TikTok in recognition for our Impact work.
At Minute Media we are proud to put actionable results behind our company values, and be a leader in making an impact within the sports, media and technology industries. Our passion for creating change is in our DNA, permeating through every facet of our business from the content created by our incredible portfolio of brands, to the technology products we offer to advertisers and publishers, to the grassroots initiatives of our ERGs.
Our inclusion in the Laureus Sport for Good Index came as a result of our dedication to leveraging our global storytelling abilities to champion underrepresented voices within sport - specifically our partnership with Special Olympics and our first installation of the Here to Stay campaign during the Women’s World Cup:
For the last few years Minute Media has partnered with Special Olympics, leveraging our portfolio of brands and technology platform to bring awareness to Special Olympics’s games, athletes and initiatives aimed at creating greater inclusion within sport. Within this partnership, Minute Media’s fan-centric sports media brand, FanSided, which boasts a localized network of over 300+ fandom-specific sites, has worked closely with Special Olympics to bring the stories around sports tentpoles to life, give a platform to Special Olympics athletes and create opportunities for those with and without intellectual disabilities.
In 2024, for the second year in a row FanSided leveraged its partnership with Special Olympics to participate in Unified Reporting at Super Bowl Week. Unified Reporting refers to people with and without intellectual disabilities working together side by side in equal roles, in this case, to create content and tell the stories of Super Bowl LVIII. This year Special Olympics Athlete, Malcom Harris-Gowdie, returned to the Super Bowl and partnered with FanSided Reporter, Sterling Holmes, to take advantage of the ample opportunity for media access to players, coaches and celebrities.
Throughout the week, Harris-Gowdie and Holmes teamed up to conduct over 108+ Media Row interviews with footballs biggest names, resulting in the creation of over 60+ articles, over 400+ short form videos which garnered over 60M+ views and 23 hours of live streamed content which garnered over 500,000+ minutes watched.
Learn more about this impassioned project here: https://www.youtube.com/watch?v=jR0CgKBJlVs&feature=youtu.be
During the 2023 Women’s World Cup, Minute Media leveraged its premium sports content brands – The Players’ Tribune, 90min and FanSided – as well as its distribution and commercial prowess to launch a new campaign, ‘Here To Stay: It’s Not Just a Year, It’s a Movement’ focused on amplifying and supporting women in sports.
This campaign came as a natural progression of the company’s continued investment and dedication to elevating women in sports across all areas of the industry - athletes, coaches, reporters, owners, advertisers, fans and more. With over a decade of experience in the sports space, Minute Media has seen the growth of women’s sports and, through its brands and commercial dealings, has contributed first hand to this trajectory. However, even with the successes of the past few years, there is still so much that needs to be done. It was only right that Minute Media give an official name to their efforts and call upon the industry to do the same.
‘Here to Stay’ came to life through various marketing and PR efforts - including a robust press and thought leadership strategy, organic & paid social media presence featuring influencers ‘Girls on the Ball’, out-of-home placements across NYC & London, live panels at Cannes Lions and SXSW, and a bespoke event at Emirates Stadium - as well as Over 600+ pieces of content from The Players’ Tribune, 90min & FanSided; commercial deals with like-minded brands such as Klarna, Intuit Quickbooks, Propel, ARNG & Kia; and finally a partnership with Common Goal, an organization dedicated to creating gender equity in football, by donating to their Equal Play Effect and offering free media placements across our O&O sites.
More information on how Minute Media makes an impact can be found in our 2023 Impact Report.
The full Laureus Sport for Good Index can be found here.
