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Today, Minute Media and The Trade Desk are excited to announce that Sports Illustrated subscribers will now be able to enjoy more personalized content and a smoother login experience through a new integration with The Trade Desk’s OpenPass.
OpenPass is a single sign-on (SSO) solution that lets users log in with just their email, eliminating barriers such as juggling passwords or relying on big tech platforms. This new integration allows Minute Media to offer a seamless, privacy-first experience while keeping full control over how our brands interact with their audiences, as well as protecting our readers’ privacy. The integration rollout will begin with Sports Illustrated, but is expected to expand across other Minute Media brands like The Players’ Tribune, FanSided and Mental Floss.
For Minute Media, the partnership with The Trade Desk is about more than just better user experiences—it’s about staying ahead of the curve in a world where privacy and data control are becoming increasingly important. With OpenPass, we’re empowering our team to continue innovating how we deliver premium content, and we’re excited to tap into a future where first-party data plays a bigger role in how we engage our audiences and grow our business.
