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Minute Media’s Head of Impact, Ayelet Mavor, shared her thoughts on the growth of women’s sports with Sports Business Journal.
In the article, Ayelet expresses why 2023 should NOT be the year of women’s sports, by emphasizing the importance of providing consistent and unwavering support, extensive media coverage and allyship for women athletes all year round, and at all times.
“The fans are there, the athleticism and storytelling behind the game is there -- but we as an industry have work to do to replicate the dedication for women’s sports to mirror the same enthusiasm as men’s,” Ayelet Mavor.
This piece ties directly into our recently launched “Here To Stay: It’s Not Just a Year, It’s a Movement” campaign, which highlights the support needed for women’s sports throughout the year, and not just around global events like the World Cup. You can learn more about this here - Minute Media Unveils ‘Here to Stay: It’s Not Just a Year, It’s a Movement’ Campaign Ahead of 2023 Women's World Cup.
Read the full article here:
https://www.sportsbusinessjournal.com/SB-Blogs/OpEds/2023/06/22-Mavor.aspx
